Facebook serves almost 1.5 billion people globally. Although the majority of people use the site for positive purposes, there are some who use the platform in negative ways. With that in mind, Facebook has created a set of policies, its Community Standards, detailing what type of content people can and cannot post. For instance, Facebook prohibits and removes hate speech, which it defines as ‘content that directly attacks people based on their: race, ethnicity, national origin, religious affiliation, sexual orientation, sex, gender, or gender identity, or serious disabilities or diseases’. Although it does not allow hate speech, sometimes people post disagreeable or disturbing content that does not violate Facebook’s policies. To counter that type of disagreeable or extremist content, Facebook has publicly stated that it considers counter-speech – and the tools that their platform provides to help promote it – to play a critical role. Facebook thinks this is not only a potentially more effective way to tackle this problem, but crucially, is also more likely to succeed in the long run.