The report is an expansion of the July 2015 paper “The Virtual ‘Caliphate’: Understanding Islamic State’s Propaganda Strategy” and is based upon an exhaustive 30 day survey of Islamic State propaganda conducted across the Islamic month of Shawwal (17 July 2015 – 15 August 2015). The paper is a direct, detailed window into the mind of Islamic State’s media strategists. Over the course of the month, Quilliam’s Senior Researcher on Transnational Jihadism Charlie Winter used a unique methodology to compile an archive comprising of a total of 1146 separate propaganda “events” – discrete batches of media from videos and photo essays to audio statements and songs sung a cappella. From the rigorous qualitative analysis that followed the data collection, a number of intriguing, important discoveries were made…