Eretz Shalom (The Land of Peace) was launched in 2011 and is a social action organisation that advocates mutual respect and cooperation and the advancement of relations between the Jewish and Arab populations in Judea and Samaria. The organisation works to include individuals from both Jewish and Arab backgrounds to participate in dialogue and encourages joint educational projects that address religion, culture, and the local environment in the hope of instigating change that will mobilise from the grassroots up.