This policy briefing examines the rise of al-Qaeda in the Islamic Maghreb (AQIM). It seeks to explore its AQIM has established itself in the Sahel region. It outlines initial steps that must be taken to counter the influence of the movement, while advocating for a counter insurgency strategy to be developed and implemented swiftly in the Sahel region. The authors highlight that the conflict in Mali must not be seen as merely a regional sectarian issue but as a global security threat, and this fact must prompt a recalibration of the international effort in the country.