The offline counter-narrative campaign Trojan T-Shirt was launched by EXIT Germany, a civil society initiative which tries to encourage people to leave the right-wing extremism scene and assists them during the process. In 2011, EXIT anonymously donated T-Shirts to the biggest German right-wing rock music festival organiser with the slogan “Hardcore Rebels – National and Free” which the organisation distributed for free at a far-right rock music festival. After the first wash, the T-Shirt Slogan would change to “What your t-shirt can do, you can too – we help you to leave the right-wing scene. EXIT Germany”. The campaign reached 250 people directly and received extensive national and European coverage in the media. It was one of the most shared topics on social media in 2011.